Rainbows and BMO

In 1978, artist Gilbert Baker designed the first rainbow flag, which quickly became an iconic symbol of LGBTQ+ pride.

Today, we see rainbows displayed everywhere – so much so that it makes some wonder if this symbol has lost the meaningful action once associated with it.

This initiative is meant to return the rainbow to its roots as a symbol of action by giving it real value in support of Rainbow Railroad’s efforts to help at-risk LGBTQ+ individuals around the world.

The more rainbow photos deposited, the more BMO donates, up to a maximum of $50,000 CAD.

This is an enterprise BMO initiative.